Portfolio

We don’t “decorate”. We build brands, strategies, and spaces with purpose.

Peaches and Cream

A Mediterranean escape with a boho soul, set on the iconic shores of Palm Jumeirah. Peaches and Cream blends family-friendly charm with curated elegance, from sea-view dining to barefoot moments on the sand.

Peaches and Cream

A Mediterranean escape with a boho soul, set on the iconic shores of Palm Jumeirah. Peaches and Cream blends family-friendly charm with curated elegance, from sea-view dining to barefoot moments on the sand.

Food Quest Restaurant Management

A global hospitality group with diverse ambitions from QSRs to fine dining. We worked with Food Quest to shape their multi-brand story into a cohesive, future-ready platform, from identity to digital experience.

Food Quest Restaurant Management

A global hospitality group with diverse ambitions from QSRs to fine dining. We worked with Food Quest to shape their multi-brand story into a cohesive, future-ready platform, from identity to digital experience.

Dubai Festival City Mall

One of Dubai’s most beloved retail destinations, DFC asked us to rethink what a mall can feel like.Through events and strategic activations, we transformed public space into a living, seasonal destination especially during Ramadan.

Dubai Festival City Mall

One of Dubai’s most beloved retail destinations, DFC asked us to rethink what a mall can feel like.Through events and strategic activations, we transformed public space into a living, seasonal destination especially during Ramadan.

Siraj

A Michelin-awarded tribute to Emirati-Levantine heritage, born in the heart of Dubai. We brought strategic clarity to an iconic story, helping translate deep cultural roots into modern restaurant operations from staff training to growth strategy.

Siraj

A Michelin-awarded tribute to Emirati-Levantine heritage, born in the heart of Dubai. We brought strategic clarity to an iconic story, helping translate deep cultural roots into modern restaurant operations from staff training to growth strategy.

Black Sheep Coffee

This rebellious UK coffee brand does things differently, including serving Robusta where others fear to. We helped localize their presence while staying true to their underground DNA.

Black Sheep Coffee

This rebellious UK coffee brand does things differently, including serving Robusta where others fear to. We helped localize their presence while staying true to their underground DNA.

August

French baroque meets Mediterranean flair in a space that’s as theatrical as it is refined. We worked from moodboard to menu launch, creating a brand universe where dining becomes drama and every plate, a performance.

August

French baroque meets Mediterranean flair in a space that’s as theatrical as it is refined. We worked from moodboard to menu launch, creating a brand universe where dining becomes drama and every plate, a performance.

Social Distrikt

Part food hall, part cultural playground, Social Distrikt celebrates global flavors under one roof. We positioned them as more than a place to eat: a stage for events, connection, and community.

Social Distrikt

Part food hall, part cultural playground, Social Distrikt celebrates global flavors under one roof. We positioned them as more than a place to eat: a stage for events, connection, and community.

Limestone Lab

An innovation consultancy reinventing how people engage with food, leisure, and space. We partnered on digital strategy and communications, giving voice to brands still taking shape.

Limestone Lab

An innovation consultancy reinventing how people engage with food, leisure, and space. We partnered on digital strategy and communications, giving voice to brands still taking shape.

The Bay by Social

An open-air culinary carnival on the waterfront vibrant, diverse, and dynamic. We gave this food market its identity, message, and rhythm, ensuring it stood out as a destination, not just a location.

The Bay by Social

An open-air culinary carnival on the waterfront vibrant, diverse, and dynamic. We gave this food market its identity, message, and rhythm, ensuring it stood out as a destination, not just a location.

AWJ Investments

A powerhouse of modern Middle Eastern brands. We supported AWJ with research, positioning, and visual strategy, helping them define a new chapter in regional F&B innovation.

AWJ Investments

A powerhouse of modern Middle Eastern brands. We supported AWJ with research, positioning, and visual strategy, helping them define a new chapter in regional F&B innovation.

Email

zena.hamdan@againstall-odds.com

Phone

+971 50 8146667

Address

Dubai, UAE
© 2025 Against All Odds.
All Rights Reserved.