Case
We don’t “decorate”. We build brands, strategies, and spaces with purpose.
Dubai Festival City Mall
One of Dubai’s most beloved retail destinations, DFC asked us to rethink what a mall can feel like.
Through events and strategic activations, we transformed public space into a living, seasonal destination especially during Ramadan.
Scope of Work
Strategic Marketing · Events Management · Seasonal Concept Creation
Our Process
Dubai Festival City Mall
To reposition Dubai Festival City as more than just a retail hub, we developed a seasonal activation strategy rooted in community connection and cultural relevance.
We began by redefining the mall’s role during Ramadan, transforming static areas into an emotional, shared experience through a festive market that brought together retail, entertainment, and F&B. This involved:
- Creating a seasonal concept that reflects local traditions and values
- Designing and managing immersive events and activations that welcome families and visitors
- Curating experiences that balanced cultural expression with commercial performance
- Building a communication plan that amplifies visibility and deepens brand connection
Gallery
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