We’re the consultancy for those ready to:

Launch a new restaurant
Reboot a falling concept
Refresh and grow an existing brand

What we truly do
is turn your vision into a
working, profitable business

What we truly do is turn your vision into a working, profitable business

Why the concept is

everything

We don’t “decorate”. We build brands, strategies, and spaces with purpose.

We don’t “decorate”. We build brands, strategies, and spaces with purpose.

80%

of restaurant failures come down to a weak or unclear concept.

That’s why we don’t start with furniture and colors; we start with the idea, the business, and the story.

Who we work with

Who we work with

First-time
restaurant owners

You have a dream, some inspiration, a few references. We help turn that into a solid, profitable concept backed by research and strategy.

Owners of under-
performing restaurants

Your restaurant isn’t reaching its potential. We help you find what’s not working, improve operations, and refresh your concept with a clear strategy to boost performance and profitability.

Chains looking
to grow or evolve

We refresh what you already have without losing your DNA, or help you create new formats for new markets and customer segments.

Our Method

Business Input

Business Input

Design Output

Design Output

We’ve developed a clear methodology that grounds every creative choice in real business input.

The result? Not just beautiful design. But strategic, effective design.

We’ve developed a clear methodology that grounds every creative choice in real business input.

The result? Not just beautiful design. But strategic, effective design.

Quiz

Is your
project a fit?

We’re not an interior design studio. We’re a spatial consultancy.

Our projects
translate emotions

into the language of space

We believe a restaurant is more than just food. It is

An atmosphere you want to stay in

A script where every guest feels valued

A method that includes spatial planning guided by Feng Shui principles

A space that engages all the senses from the scent of wood to the feel of fabric

A story worth sharing on Instagram, one that makes you want to come back

Our Process

Discovery Research

Defining the essence of your idea, backed by market research.

Customer Experience

Rooted in customer insight, we design concepts that align with their tastes, rhythms, and sense of place.

Brand Identity

Developing your story through naming, identity, and strategic communication.

Interior & Spatial Flow

Designing your layout and atmosphere with intuitive flow and the principles of Feng Shui in mind.

Execution & Oversight

Bringing the concept to life through technical drawings, design supervision, and implementation guidance.

Case Studies

Black Sheep Coffee

This rebellious UK coffee brand does things differently, including serving Robusta where others fear to. We helped localize their presence while staying true to their underground DNA.

Black Sheep Coffee

This rebellious UK coffee brand does things differently, including serving Robusta where others fear to. We helped localize their presence while staying true to their underground DNA.

Peaches and Cream

A Mediterranean escape with a boho soul, set on the iconic shores of Palm Jumeirah. Peaches and Cream blends family-friendly charm with curated elegance, from sea-view dining to barefoot moments on the sand.

Peaches and Cream

A Mediterranean escape with a boho soul, set on the iconic shores of Palm Jumeirah. Peaches and Cream blends family-friendly charm with curated elegance, from sea-view dining to barefoot moments on the sand.

Social Distrikt

Part food hall, part cultural playground, Social Distrikt celebrates global flavors under one roof. We positioned them as more than a place to eat: a stage for events, connection, and community.

Social Distrikt

Part food hall, part cultural playground, Social Distrikt celebrates global flavors under one roof. We positioned them as more than a place to eat: a stage for events, connection, and community.

What Makes

Us Different

What Makes
Us Different

We speak the language of business not just aesthetics

We understand kitchens, workflows, guest experience

We translate emotion into structure
We work with a system, not just inspiration

Our USP: Spatial Flow

We design spaces that intuitively guide customers, maximize comfort, increase retention, and drive revenue growth.

Email

zena.hamdan@againstall-odds.com

Phone

+971 50 8146667

Address

Dubai, UAE
© 2025 Against All Odds.
All Rights Reserved.

Calculate my project cost

What type of space do you want to design?
What is the approximate size of the space?
Where is your project located?
Do you already have a concept or brand identity?
What level of service are you looking for?
What style or atmosphere do you envision?
What is your approximate budget?
When would you like to start the project?
We’ll send you a personalized project estimate.

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