Case
AWJ Investments
A powerhouse of modern Middle Eastern brands.
We supported AWJ with research, positioning, and visual strategy, helping them define a new chapter in regional F&B innovation.
Scope of Work
Market Research · Brand Development · Marketing Strategy
Our Process
AWJ Investments
To support AWJ Investments in expanding its portfolio of modern Middle Eastern concepts, we partnered on the creation of a new brand called Oushe, a Levantine breakfast experience inspired by heritage and grounded in consumer relevance.
Our process began with deep research into market gaps, consumer behavior, and breakfast trends in the region. We translated these insights into a strategic positioning and brand narrative that felt familiar yet fresh.
We then developed brand identity and visual direction, ensuring it captured both cultural authenticity and contemporary appeal.
Gallery
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