Case
The Hub by Social
We supported The Hub by Social in shaping a vibrant community destination within Masdar City, transforming it into a lively hub for connection, creativity, and culture.
Scope of Work
Concept Strategy · Market Research · Competitive Analysis · Brand Development · Marketing Strategy
Our Process
The Hub by Social
Our work began with in-depth market research and competitive analysis to define the brand’s positioning within Abu Dhabi’s evolving social landscape. From there, we developed the brand identity and marketing strategy to reflect its spirit of inclusivity and urban energy.
Through strategic direction and brand storytelling, we helped bring The Hub by Social to life as a sustainable, community-driven space that redefines everyday gathering.
Gallery
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