Case
Barakat Fresh
Barakat Fresh is a contemporary supermarket concept designed around freshness, simplicity, and an elevated everyday shopping experience.
AAO was brought in to give the supermarket a completely new spatial direction, introducing a Scandinavian-Mediterranean design language that combines the clean simplicity of Scandinavian interiors with the warmth and character of the Mediterranean.
From the overall layout and customer journey to materials, finishes, and detailing, we reimagined the supermarket as a warmer and more inviting retail environment. A coffee shop was also integrated into the concept from the beginning, creating a natural connection between shopping and hospitality.
Our Process
Barakat Fresh
For Barakat Fresh, we approached the supermarket as more than a functional retail space. The aim was to create an environment that feels fresh, intuitive, and welcoming while remaining true to the Barakat brand.
We began by rethinking the spatial planning and customer flow, creating a layout that makes the supermarket easy to navigate while giving each area its own purpose and character. The Scandinavian-Mediterranean direction informed the material palette, finishes, detailing, and overall atmosphere, balancing clean lines and simplicity with warmer, more natural elements.
The coffee shop was designed as part of the supermarket rather than as a separate addition, allowing the two experiences to work naturally together within one cohesive environment.
Our scope extended from concept and interior design through 3D visualisation, technical drawings and elevations, as well as electrical and plumbing layouts.
The result is a new direction for Barakat Fresh: warm, contemporary, and considered, transforming the everyday supermarket experience into a space that feels distinctly Barakat.
Gallery
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