Peaches and Cream
Peaches and Cream is a bohemian beachfront restaurant located along the Palm Jumeirah shoreline. Known for its laid-back charm and Mediterranean-inspired atmosphere, it offers diners a casual yet elevated seaside escape.
AAO was brought in to reposition and relaunch Peaches & Cream with a new identity. We crafted a holistic brand and spatial direction that embraced the concept of a ‘boho beach house.’ This included refining the visual identity, enhancing customer flow, curating the guest experience, and aligning brand storytelling with the atmosphere of the venue.
Our process
For Peaches and Cream, we developed the brand from the inside out, ensuring every decision aligned with the restaurant’s vision of effortless charm and barefoot elegance.
We began with deep audience and market understanding to position the brand as a Mediterranean escape on Palm Jumeirah, balancing boho soul with curated sophistication. From there, we built the brand identity, defined its tone of voice, and articulated a clear brand narrative that would inform every touchpoint.
Our work included marketing strategy, pre-opening support, and ongoing brand management. We developed digital content and visual assets to reflect the warmth and familiarity of the concept, ensuring the brand stayed coherent across channels from website to guest experience.
Everything from strategy to creative was designed to make Peaches and Cream not just a restaurant but a feeling: relaxed, elegant, and deeply rooted in place.
