Marsa Boulevard
Marsa Boulevard is a lifestyle destination designed to bring together dining, entertainment, and community experiences in an open and accessible environment.
AAO partnered with Marsa Boulevard to plan and manage a series of events that supported footfall, community engagement, and brand positioning.
Our process
AAO worked closely with Marsa Boulevard across multiple key moments, including New Year’s Eve, Haj Al Laila, Marsa’s Birthday, and Ramadan.
Our focus was to deliver well-organized, high-energy events that enhanced the overall experience while maintaining operational control and smooth crowd movement.
For each activation, we developed an event strategy aligned with the occasion and audience. This included production planning, vendor coordination, scheduling, on-site management, and overall execution oversight.
Across all events, our role was to ensure that every activation felt organized, engaging, and aligned with the identity of the destination.
