Helipad
Helipad by Frozen Cherry, inspired by Beirut’s iconic venue, this brand-new concept captures the essence of Frozen Cherry’s philosophy and infuses it with Dubai’s vibrant city spirit.
We supported Helipad by Frozen Cherry in bringing the brand’s iconic Beirut identity to life in Dubai, blending its signature free-spirited energy with the city’s dynamic nightlife culture.
Our process
At Helipad, guests enjoy live performances, themed nights, and world-class DJs spinning tunes into the night.
Our work included shaping the brand identity, overseeing pre-opening execution, and managing ongoing brand presence to ensure consistency across all guest touchpoints. We also guided event programming and experience design, aligning each activation with the brand’s creative DNA.
