Glaze Craze
A Saudi-born lifestyle café and restaurant concept founded in Riyadh.
Our work focused on designing the guest experience journey and service sequence, developing a thoughtful menu architecture, and creating comprehensive training materials that reflect the brand’s spirit.
Our process
We guided Glaze Craze in its evolution from a beloved local donut brand into a holistic lifestyle café and restaurant concept that celebrates creativity, community, and modern Saudi culture.
We also integrated sustainability principles into the operational framework, ensuring the concept grows with purpose and responsibility.
