AWJ Investments

A powerhouse of modern Middle Eastern brands.

We supported AWJ with research, positioning, and visual strategy, helping them define a new chapter in regional F&B innovation.

Our process

To bring August’s theatrical identity to life, we began by immersing ourselves in the brand’s aesthetic direction, blending French baroque with Mediterranean flair.

From mood boards to full brand rollout, we shaped the brand universe across every touchpoint from identity to web to pre-opening. We created a tone of voice and visual system that matched the drama of the space and guided all communications through the launch phase.

Every detail, from storytelling to menu design, was considered as part of a larger performance, making the experience feel both refined and transportive.