Our Market Research service is designed to help you answer critical questions about your restaurant’s success and performance. Whether you’re launching a new concept, optimizing an existing business, or testing new ideas, we provide the insights you need to make informed decisions.

Client Workshop

This collaborative session helps us understand your challenges, vision, and goals. The outcomes guide the creation of custom questionnaires for research and provide direction for your business model and storyline.

Desktop Research

Our desktop research identifies local and international market trends, analyzes consumer sentiments, and evaluates market supply. These insights are essential for aligning your strategy with relevant opportunities.

Field Research

Our field research is divided into three focused methods:

1. Mystery Shopping: Evaluate the customer’s journey across dine-in, delivery, and takeaway.
2. On-Site Observations: Observe customer interactions and service delivery to identify operational strengths and weaknesses in real time.
3. Primary Research: Gather direct feedback from customers on dining preferences, motivations, price sensitivity, and expectations.