Haribo
HARIBO opened its first store in the UAE, bringing one of the world’s most recognized confectionery brands into a new retail environment. Known globally for its Goldbears and playful spirit, HARIBO represents joy, color, and familiarity across generations.
The UAE store was an important step in expanding the brand’s physical presence in the region while staying true to its established identity.
Our process
For the first HARIBO store in the UAE, our focus was on delivering a smooth and impactful opening experience.
We began by aligning the launch strategy with the brand’s core identity, ensuring that the atmosphere, visual presentation, and guest experience reflected HARIBO’s playful and energetic character.
Our role included planning and managing the opening event, coordinating all operational elements, and overseeing on-site execution. From guest flow and crowd coordination to staging and brand moments, every detail was managed to ensure the event ran seamlessly.
We worked closely with all stakeholders to maintain consistency across touchpoints and ensure that the store’s introduction to the market felt organized, energetic, and aligned with the brand.
