AGAINST ALL ODDS
AGAINST ALL ODDS

OUR SERVICES

CONCEPT DEVELOPMENT

MARKET RESEARCH

POSITIONING

SPACE PLANNING

INTERIOR DESIGN

SENSORY ENGAGEMENT

LIGHTING DESIGN

STYLING & VISUAL MERCHANDISING

BRANDING

MARKETING STRATEGY

EVERY SENSE MAKES SENSE.

F&B CONCEPT DEVELOPERS AND SPACE CREATORS

MARKETING STRATEGY

We create a marketing strategy by taking your brand identity, target audience, and storyline, and developing a strategy and campaign that can be rolled out across multiple channels to create a significant impact.
Brand Positioning & Target Audience
We define your brand’s unique position and ensure the strategy speaks directly to your target audience.
Storyline Development
We create a narrative that aligns with your brand and engages your audience.
Multi-Channel Campaigns
We design a campaign that can be executed across various channels, ensuring maximum impact.
Strategy Implementation
We help you build a strong team, oversee the execution, and monitor results to ensure the strategy’s success.

STYLING & VISUAL MERCHANDISING

Our Styling and Visual Merchandising service ensures your space is design-forward and engages the five senses.
Styling
  • Selection and placement of décor elements, including furniture, artwork, and accessories.
  • Integration of brand identity into the physical space through thoughtful styling.
Visual Merchandising
  • Design and arrangement of product displays to enhance appeal and drive sales.
  • Strategic placement of key items to guide customer flow and engagement.
Space Optimization
  • Layout adjustments to ensure a balance of functionality and aesthetic appeal.
  • Coordination between styling and merchandising to create a cohesive environment.

AV & LIGTHING DESIGN

Our AV (Audio-Visual) and Lighting Design service ensures your space is equipped with the technology and ambiance needed to create a seamless and engaging customer experience.
AV Design
  • Identification of audio-visual requirements tailored to your space (e.g., sound systems, video displays, and control panels).
  • Development of an AV equipment layout plan with placement specifications.
Lighting Design
  • Lighting concept development to align with the brand ambiance and functional needs.
  • Layered lighting plan covering general, task, and accent lighting.
  • Fixture selection and placement recommendations.
  • Dimmable and energy-efficient lighting solutions for optimal performance.
  • Integration of lighting with AV systems where applicable.
Technical Coordination
  • Collaboration with interior designers and engineers to ensure AV and lighting systems are integrated into the overall design.

SENSORY ENGAGEMENT

We create an immersive environment that engages all five senses to deeply connect your guests with the experience. Our approach focuses on a multi-sensory atmosphere that evokes emotion.
Sight
We focus on visual elements, including ambience, color schemes, art, and interior design.
Sound
We develop soundscapes that complement the atmosphere, selecting music, voices, and other audio elements.
Smell
We incorporate scent design that enhances the environment.
Taste
We design menu items and flavor experiences that align with your brand.
Touch
We pay close attention to the materials and textures used throughout the space.

INTERIOR DESIGN

Our interior design process consists of two key stages to create a cohesive and functional space that reflects your brand vision.
Concept Design Stage
This stage focuses on establishing the overall design concept for your space.
  • Preliminary spatial allocation and proposed layouts.
  • Concept mood board presentation showcasing the proposed look, feel, and materials.
  • Development of up to three 3D conceptual visualizations to illustrate spatial organization and color coordination.
Interior Design Development Stage
  • This stage begins once as-built layouts are provided for the secured location.
Detail Design Deliverables
  • Finalized floor plan with furniture and equipment layout.
  • Floor finishes plan and partition plan.
  • Reflected ceiling plan and elevations.
  • Joinery details and FF&E (Furniture, Fixtures & Equipment) schedule.
  • Furniture schedule and lighting schedule.
  • Comprehensive Bill of Quantities (BOQ) for execution.

SPATIAL ALLOCATION

Our spatial allocation process creates a mock layout of a virtual space to align the business model with the proposed storylines. This stage ensures a balance between operational efficiency and customer experience.

Key Considerations

  • Front and Back of House Split
    Optimized layout to enhance both financial returns and the customer journey.
  • Dining Area and Circulation Flow
    Efficient seating layouts and functional designs for smooth movement.
  • Customer Service and Production Flow
    Ensuring seamless interactions between service areas and production zones.
  • Functional Area Inter-Relationships
    Logical connections between kitchens, front of house, restrooms, cashiers, and other essential areas.
  • Customer Experience Enhancements
    Addressing entry statements, kitchen visibility, ordering, queuing, and overall ambiance.
  • Capacity and Throughput
    Maximizing the number of guests while maintaining comfort and efficiency.
  • Sightline Considerations
    Strategic placement of elements to enhance visibility and aesthetics.
  • Menu Strategy Integration
    Aligning layout with the menu’s operational needs.
  • Operational Requirements
    1. Foodservice production workflows.
    2. Receiving and waste management systems.
    3. Storage space and kitchen equipment needed.

BRANDING

Our branding process is designed to create and refine a cohesive identity that aligns with your vision and resonates with your target audience.
Branding Concept Design Stage
Development of a top-level brand identity concept, including:
  • Logo design.
  • Brand narrative creation.
  • Look and feel, including imagery styles.
  • Color palette and typography hierarchy.
  • Environmental branding elements.
  • High-level demonstrations of branding on sample applications.
Branding Design Development Stage
Refinement and finalization of the concept stage, including:
  • Packaging
  • Menu design
  • POS materials
  • Merchandise
  • Uniforms
  • Signage and vehicle graphics
  • Social media grid
  • Website look & feel

MENU ENGINEERING

Our menu engineering process ensures your menu aligns with customer needs, operational efficiency, and business goals.

Key Considerations

  • Target audience: catering to leisure customers, business districts, or family-friendly dining.
  • Speed of service requirements.
  • Spending thresholds and customer dining occasions.
  • Execution and repeatability of dishes.
  • Flexibility across dayparts (breakfast, lunch, dinner).
  • Delivery suitability and overall eating experience.

Outputs

  • Suggested menu design and tasting sessions.
  • Assistance in sourcing and working with supply chain partners for outsourced products.
  • Support in product development, including menu direction, recipe creation, and feedback during tastings.
  • Kitchen setup, including dressing of the kitchen and pass areas.
  • Finalization of plating and finishing procedures for pre-cooked items.
  • Pre-opening training for staff, conducted on-site.
  • Recipes and standard procedures for all menu items prepared on-site.

SPACE PLANNING

Our spatial allocation process creates a mock layout of a virtual space to align the business model with the proposed storylines. This stage ensures a balance between operational efficiency and customer experience.
Front and Back of House Split
Optimized layout to enhance both financial returns and the customer journey.
Dining Area and Circulation Flow
Efficient seating layouts and functional designs for smooth movement.
Customer Service and Production Flow
Ensuring seamless interactions between service areas and production zones.
Functional Area Inter-Relationships
Logical connections between kitchens, front of house, restrooms, cashiers, and other essential areas.
Capacity and Throughput
Maximizing the number of guests while maintaining comfort and efficiency.

CONCEPT DEVELOPMENT

We transform your restaurant idea into a fully realized concept, overseeing every stage from initial brainstorming to final implementation. Our approach is comprehensive, ensuring that every aspect of your concept is thoughtfully integrated, making your vision come to life.
Idea Generation & Vision Creation
We help you translate your vision into a plan, considering your market, target audience, and unique positioning.
Market Research & Positioning
We conduct in-depth research to understand market trends and ensure your concept is positioned to stand out.
Space Planning & Interior Design
We design a functional and aesthetically pleasing space that enhances the flow of your restaurant and supports the guest experience, from layout to ambience.
Sensory Engagement
We focus on creating an immersive environment that appeals to all five senses.

POSITIONING

We offer a structured approach to defining your brand’s ideal positioning for maximum financial and operational success. This process ensures your concept is strategically aligned for future expansion and growth.

We work with you to determine where your brand should sit in the market using a positioning framework. This allows us to identify the most rewarding opportunities for your business.

Layout Design

The physical flow and ambiance of your space.

Service Style

The customer experience model (e.g., casual dining, fine dining, quick service).

Pricing Strategy

Aligning prices with your target market and brand value.

Unique Selling Points (USPs)

What sets your brand apart from competitors.

Value Proposition

The core promises your brand delivers to customers.

MARKET RESEARCH

Our Market Research service is designed to help you answer critical questions about your restaurant’s success and performance. Whether you’re launching a new concept, optimizing an existing business, or testing new ideas, we provide the insights you need to make informed decisions.
Client Workshop
This collaborative session helps us understand your challenges, vision, and goals. The outcomes guide the creation of custom questionnaires for research and provide direction for your business model and storyline.
Desktop Research
Our desktop research identifies local and international market trends, analyzes consumer sentiments, and evaluates market supply. These insights are essential for aligning your strategy with relevant opportunities.
Field Research
Our field research is divided into three focused methods:
  1. Mystery Shopping: Evaluate the customer’s journey across dine-in, delivery, and takeaway.
  2. On-Site Observations: Observe customer interactions and service delivery to identify operational strengths and weaknesses in real time.
  3. Primary Research: Gather direct feedback from customers on dining preferences, motivations, price sensitivity, and expectations.
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